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One-time Payment
189.00 € (incl. VAT)
Duration Jan. 07 - Feb. 04, 2026
One-time Payment
Live sessions
Max. seats
How to synthesise an amazing-yet-complicated art exhibition into one catchy social media post? How to create content for months about a single art piece? How to capture your audience’s attention and keep them engaged?
This hands-on workshop will address the challenges of creating social media content for the arts. Whether a text update, a photo, graphic, video or link, we will learn how to make the most of social media’s different tools in ways that are brief, exciting and relevant.
This workshop is guided by Boudewien Chalmers Hoynck van Papendrecht, she is the founder of the social media strategy consultancy for the art world -Bubble Shooters Network- and the former head of social media for the Van Gogh Museum, where she developed the highest engagement of any art museum in the world.
Over two Tuesdays (3pm - 6pm Berlin Time CET), we will focus on creating inspiring content for social media. What is required of a social media post? What are good examples and what are not? In this workshop, we will put theory into practice by creating content together, based on selected case studies.
Please note that live participation is required. Image credits: Neon Wang via Unsplash
The Zoom sessions will be on (dates to be confirmed) from 3 pm to 6 pm Berlin time CET.
Session 1
In this first session you will learn how to create a content strategy. We will examine varied cases studies to learn different ways to create a plan for social media content. During this session you will also develop your own content plan.
Session 2
During the second day of the workshop you will learn about all different types of content and ways to spread your message on social media. You’ll learn which tool will fit which purpose and get more insights and tips and tricks on how to create engaging content.
Language
Classes are held in English.
Format & Modality
The course is fully online and taught live via Zoom in small, interactive groups to support active learning. Live captioning is available during the sessions.
Schedule
Live sessions take place every (Day) from (Time) (Berlin time, CEST).
Attendance
Live attendance is encouraged to get the most out of the course, but recordings are available if you cannot attend a session.
Course Materials
All course materials—including recordings, readings, and presentations—are available on the Node platform for as long as you wish.
Assignments
Optional assignments are included, with personal feedback from the lecturers to help you apply what you learn. Please note that feedback is provided only during the course dates.
Certificate
A downloadable certificate is available upon course completion.
Technical Requirements
A stable internet connection, a computer with a camera and microphone, and access to Zoom are required.
Questions?
Check our FAQ or contact us via our online form.
Boudewien Chalmers Hoynck van Papendrecht
