This course covers the core principles of arts management, providing you with the practical tools to lead successful projects and organizations in the arts. You’ll learn what it takes to be an effective arts manager — from setting clear goals and producing impactful programs to securing resources and building loyal audiences.

Whether you’re beginning your career in the arts or shifting from a creative role to a management position, this course offers practical guidance and hands-on tools. You’ll develop the skills to design, sustain, and lead projects and organizations with confidence, preparing you to step into the dynamic world of arts management.

Over 5 weeks, the course covers:

• Strategy & Vision. Define a clear mission and set actionable goals for your art organization or projects.
• Operations. Create effective workflows and manage the processes that drive artistic production.
• Event Production. Plan and deliver exhibitions, performances, and events from start to finish.
• Audience Outreach. Research, understand, and develop strategies to connect with art audiences.
• Resource & Financial Management. Secure funding, build partnerships, and manage resources wisely.

In addition to learning from real-world examples, you will discover analytical methods to assess organizational performance. Practical resources - including planning templates, canvases, and spreadsheets- will enhance your day-to-day administrative tasks.

By the end of the course, you’ll be ready to embark on a successful career in arts and cultural management, equipped with a strong foundation and a versatile toolkit.

Image: Ruben Vermeulen